Canadian Legal Wills

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Why LegalWills

Your recommendation carries your reputation. Ours has been earned over 26 years.

A Canadian original

One of the first online estate planning services anywhere, since 2000.

Customer-first by design

Clear pricing, no pressure, and support from real people, in English and French. Our reviews reflect it.

Documents people finish

Our guided approach means the people you refer actually complete their Wills. That outcome is what your audience will thank you for.

What makes this program different

Affiliation with us is genuine and intentional, never just a referral link

Most affiliate programs accept anyone with a link. Ours works differently, on purpose: a person on our partnerships team reads every application, approves those whose audiences genuinely benefit from planning ahead, and respectfully declines the rest. The result is a smaller network whose recommendations mean something.

We would rather have a hundred partners who truly help their audiences than ten thousand dormant links. If you would rather be one of the hundred, you are in the right place.

Who the program is designed for

Built for people whose audiences already trust them

Approved affiliates share two things: an audience that trusts them, and a genuine reason to bring estate planning into the conversation.

Financial planners and advisors

Give clients a straightforward way to act on your estate planning advice.

Insurance and benefits professionals

The same instinct that protects a family with insurance, completed.

Legal and estate-adjacent services

For clients with straightforward needs who want to prepare their own documents.

Funeral homes and end-of-life planners

Help the families you serve finish the whole picture.

Charities and non-profits

Legacy giving starts with a Will. Help supporters plan, and be remembered.

Associations, employers and member organizations

A meaningful, affordable benefit with real peace of mind.

Financial educators, writers and content creators

Help your audience with the piece most people put off the longest.

Where the fit is usually not there

Coupon and deals sites, incentivized traffic, and audiences that do not exist yet are generally not approved. If the plan is links without context, we would rather say so here than after you have applied.

The company you would keep

Partners already in the network

Legal Wills provides exceptional service with an excellent product! I am grateful for a partner like Legal Wills - they have helped so many Canadians create quality essential estate planning documents in place very affordably.

Barb MacKay

Estate Planning Specialist

We have been part of the White Label Partner program for a few years, and we and our clients are very impressed with the quality of the products, prices, services and customer support.

John Welsh

Chairman, Canadian Preplanning Council

LegalWills.ca has been a go-to platform to help support our members with creating their own Wills and Testaments. Ensuring their final wishes are prepared in a way they are comfortable with, the easy to navigate platform, and affordable cost allows our members the peace of mind everyone should have when dealing with end-of-life choices.

Marnie Drinkwalter

FBC Legal Services

What approved affiliates receive

Real capability, honestly described

A commission worth having

Earn up to 20% on every sale, or share up to 20% with your audience as a discount. You choose the balance.

Reliable tracking and payment

Your code and links credit every purchase. Payouts run automatically from $100, by the method you choose.

Your own dashboard

Earnings, activity, and payout history, whenever you want them.

Marketing resources

Ready-made links and banners, plus a co-branded landing page with your logo and URL.

Room to grow

Embed our services in your own site, up to a fully branded White Label experience. Learn more

A partnerships team that answers

A real contact for questions, materials, and ideas.

How the application and review process works

Three steps, no mystery

Apply

A few minutes on its own page: who you are, who your audience is, how you would introduce us.

We review

A person reads every application and responds within 5 business days. Fit matters more than follower counts.

Get onboarded

An invitation to create your account, with code, dashboard, and resources ready the same day.

Why we review every application. An affiliation is an endorsement in both directions. Review protects the families who rely on our documents, the reputation of every existing partner, and the value of being approved. The $100 annual program fee works the same way: fully waived when your referral revenue exceeds it, it keeps the network active and committed.

After you are approved

From approval to your first referral

Your invitation arrives. A secure account-creation link, valid for 30 days.
Your account takes minutes. Your details carry over from your application.
Your toolkit is ready. Code, links, banners, and landing page from day one.
Introduce us your way. We track every referral and pay automatically.

Questions prospective affiliates ask

Straight answers

Up to 20% commission per sale, or allocate part of it as an audience discount. No caps, and no earnings promises: results reflect the fit between your audience and our services.

Automatically once your balance reaches $100, by the method you select. Your dashboard shows everything.

Through your unique code, links, and landing page. Purchases with your code are credited to your account.

A commitment that keeps the network active, fully waived when referral revenue exceeds it in the same annual period. Active partners typically never pay it.

Yes. We operate dedicated services for the United States, the United Kingdom, South Africa, and expatriates worldwide. Tell us where your audience is; you are set up on the right one.

We respond within 5 business days either way, honestly and respectfully. You are welcome to apply again as circumstances change.

If you take your audience's trust as seriously as we do, we would like to hear from you

The application takes a few minutes, and we respond within 5 business days, straight with you either way. That care is how we make sure every LegalWills affiliation, including yours, stands for something.

Apply to the Affiliate Program

Already an affiliate? Go to the Affiliate Login page. Prefer to ask a question first? Contact us and mention the Affiliate Program.

Partner with a name Canadians trust with their Wills